Melbourne, FL, USA – March 22, 2011 – For the next four months BRP will be travelling to 23 popular family boating venues across North America offering consumers the chance to experience the latest technologically advanced Sea-Doo watercraft and boats through the Sea-Doo iControl Test Ride Tour.
The Sea-Doo iControl Test Ride Tour will coincide with other PWC and boating related events including Poker Runs, Boat/PWC Shows, Wakeboard events, and wakeskate clinics. These on-water test ride events are open to the boating public* and are managed by the Sea-Doo iControl Team - comprised of industry and product experts - and partnering, authorized Sea-Doo watercraft and boat dealers. Each Sea-Doo iControl Tour STOP is designed for both experienced and first time boating families to experience the Sea-Doo lifestyle in a casual, fun filled atmosphere with fun to be had on land as well as on-water.
Event participants will be able to experience multiple models to best find the right Sea-Doo product to fill their watersports/boating needs. They will be able to experience the handling of the new, award winning Sea-Doo GTI platform, the performance of various 4-TEC engine packages, the comfort of the smoothest ride possible on a PWC with various suspension equipped models with S3 hull, and the braking capabilities of the iBR (intelligent Brake & Reverse) system.
Sea-Doo boats with BRP’s iTC (intelligent Throttle Control) will also be available for test drives with our expert Sea-Doo boat staff on hand to explain all the benefits of Sea-Doo Direct, Jet-Drive Propulsion. Participants will be at the wheel to experience BRP’s new Sea-Doo Docking Mode allowing greater control in tight quarter and docking situations and see how Sea-Doo boats offer more “living room” in the cockpit for more family fun on the water.
Experiencing BRP’s iControl technology on the water gives riders a new perspective of the fun potential aboard Sea-Doo watercraft. Now riders have more control on the water than ever before with iControl allowing greater focus on simply having fun. Consumers looking for special VIP treatment can pre-register for at www.seadoodemo.com for a custom time block on the day of their choice.

2011 Sea-Doo iControl Test Ride Tour schedule
March 26-27
Orlando, FL
Central Florida Sea-Doo iControl Test Ride Tour
Lake Underhill Park and Launch – Lake Underhill
www.seadoodemo.com www.facebook.com/seadoo
April 9-10
Phoenix, AZ
BRP Ultimate Playground
Firebird Raceway
www.brpultiamteplayground.com
April 15-16
Tampa, FL
Bay Play PWC Poker Run
Whiskey Joe’s Grill – Courtney Campbell Parkway
www.watertopevents.com www.seadoodemo.com
April 19-23
Irvine Lake, CA
BRP Ultimate Playground
Lake Irvine
www.brpultiamteplayground.com
April 30-May 1
Pompano Beach, FL
South Florida PWC and Sport Boat Show
Riva Motorsports Dealership and Riva Lake
http://www.floridapwcshow.com/
Parker, AZ
APBA West Coast National - Triple Crown
Blue Water Casino
www.apbaracing.com www.seadoodemo.com
May 7-8
Knoxville, TN
Volunteer Sea-Doo iControl Tour STOP
Concord Marina
www.seadoodemo.com www.facebook.com/seadoo
San Diego, CA
Padre Sea-Doo iControl Tour STOP
South Shore Park – Mission Bay
www.seadoodemo.com www.facebook.com/seadoo
May 14-15
Charlotte, NC
Lake Norman Wake Series
Lake Norman, NC
http://www.lakenorma.../eventslist.htm
San Dimas, CA
SOCAL Sea-Doo iControl Tour STOP
Puddingstone Lake
www.seadoodemo.com www.facebook.com/seadoo
May 21-22
Atlanta, GA
Lake Lanier Islands Ultimate Playground
Lake Lanier Islands Resort and Marina
www.lakelanierislands.com www.seadoodemo.com
Austin, TX
Longhorn Sea-Doo iControl Tour STOP
Lake Austin
www.seadoodemo.com www.facebook.com/seadoo
June 4-5
Lorton, VA
Capital City Sea-Doo iControl Tour STOP
POHICK Bay Regional Park
www.seadoodemo.com www.facebook.com/seadoo
Ft. Worth, TX
Texas Sea-Doo iControl Tour STOP
Eagle Mountain Lake – Lauderdales Restaurant
www.seadoodemo.com www.facebook.com/seadoo
June 11-12
Atlantic City, NJ
Jersey Shore Sea-Doo iControl Tour STOP
TBD
www.seadoodemo.com www.facebook.com/seadoo
Oklahoma City, OK
Lucus Oil Drag Boat Race
Oklahoma River
www.dscokc.com www.seadoodemo.com
June 18-19
Long Island, NY
Big Apple Sea-Doo iControl Tour STOP
Hechscher State Park – East Islip, NY
www.seadoodemo.com www.facebook.com/seadoo
Minneapolis, MN
Twin City Sea-Doo iControl Tour STOP
TBD
www.seadoodemo.com www.facebook.com/seadoo
June 25-26
Danbury, CT
New England Sea-Doo iControl Tour STOP
Candlewood Lake
www.seadoodemo.com www.facebook.com/seadoo
Detroit, MI
Motorcity Sea-Doo iControl Tour STOP
TBD
www.seadoodemo.com www.facebook.com/seadoo
July 16-17
Montreal, QC
BRP Ultimate Playground
Old Port TBD
www.brpultimateplayground.com
July 20-24
Quebec City, QC
BRP Ultimate Playground
Baie de Beauport
www.brpultimateplayground.com
Sept 20-25
Detroit, MI
BRP Ultimate Playground
Metro Beach
www.brpultimateplayground.com
Visit www.facebook.com/seadoo for the most up-to-date information regarding the Sea-Doo iControl Test Ride Tour events and everything Sea-Doo!
For a look at the new Sea-Doo watercraft and iControl technology, visit www.sea-doo.com
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski Doo and Lynx snowmobiles, Sea Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E TEC, Can Am all-terrain vehicles and roadsters, as well as Rotax engines and karts.
www.brp.com
Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, E-TEC, Can-Am, Rotax, GTI, iControl, iBR, iTC, S3, 4-TEC, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
*All Sea-Doo iControl Test Ride Tour participants must posses a valid drivers license and must be over the age of 18 and in some states/provinces may be required to posses a safe boaters certificate/card.