Valcourt, Quebec, January 29, 2007 - BRP and its Valcourt employees celebrated last Friday their one millionth Sea-Doo® watercraft to leave the assembly line, a 2007 Sea-Doo RXT® model powered by a Rotax® 4-TEC® engine. BRP invented the sport and, thanks to innovative features, striking design and unmatched performance, the Sea-Doo brand has been the industry leader for almost 20 years.
"BRP has always been at the forefront of the industry thanks to our employees' dedication to developing and manufacturing high quality products," said Yves Leduc, vice-president and general manager, Snowmobiles, Watercraft, All-terrain vehicles and Sport boats, BRP. "Over the years, the company has introduced new technologies to improve safety and decrease noise and emissions for its watercraft. These are just a few of the reasons more and more people are discovering the excitement of riding on the open water aboard a Sea-Doo watercraft."
Today, the name Sea Doo is synonymous with meaningful innovations, trend-setting style and spirited performance. From the patented D-Sea-BelTM system to reduce sound emissions, to the Sea-Doo Learning KeyTM to limit the speed for new or less experienced riders, to the D.E.S.S.TM (Digitally Encoded Security System), BRP continues to out-innovate and out-design the competition by consistently developing safe and environmentally-friendlier features.
Each year, more and more families around the world are discovering the joys of an exciting adventure aboard a Sea-Doo watercraft. According to Michel Hade, vice-president and general manager of BRP's International division, "today's Sea-Doo products are 90 percent cleaner and 70 percent quieter than models introduced before 1998. It says a lot about the company's commitment to this industry and to providing great fun on the water to both enthusiasts and newcomers."
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as Evinrude E-TEC®, Can-Am™ all-terrain vehicles, Rotax® engines and karts.
www.brp.com.
®, ™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
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For information:
Corporate
Johanne Denault
Manager,
Communications & Public Affairs
450.532.5173
johanne.denault@brp.com
International
Ada Nazzari
Senior advisor,
Communications & Marketing
514.732.7024
ada.nazzari@brp.com
Source: SeaDoo
