Chaparral Boats Inc.
April 29, 2013
Filed under News
Nashville, GA - Chaparral Boats, Inc. announced a supply agreement today with Bombardier Recreational Products (BRP) to power a planned new line of jet boats, slated for introduction later this year.
“BRP is excited to begin this relationship with Chaparral Boats, a company with a proud heritage, excellent reputation and one that shares our commitment to the marine industry,” said Alain Villemure, Vice President and General Manager of BRP’s Marine Propulsion System division.
“BRP’s Rotax 4-TEC in-board jet propulsion system is a proven power source and the perfect complement to Chaparral’s award-winning line-up of boats. We believe that this strategic relationship promises to deliver consumers a best-in-class boating experience that’s supported by an outstanding dealer network.”
Chaparral, a company noted for its design innovation, plans to enter the jet market with the same enthusiasm. “We’ve got exciting styling, performance and quality innovations on the way,” said Chaparral Founder, Buck Pegg “We are excited about the developments we have planned.”
“Our decision to move into jet propulsion expands our fleet and is in keeping with our strategy to bring new people into boating by offering Chaparral quality and style at value-minded prices,” said Jim Lane, Chaparral President. “Our brand is already associated with luxury family sport boats, sport yachts, cruisers, and through our Robalo line, sport fishing boats. The move into jet power is a perfect fit.”
Lane sees Chaparral’s new jet boats as an added profit center for its dealer network while also offering the company a chance to expand its reach into new markets.
Source: Boating Industry