Scarab jet boats has been selected as a grand prize on “The Price is Right” game show, which airs daily on CBS. The second longest running game show in history, the show producers were looking for a flashy, exciting product to include in the final showcase showdown segments. The new Scarab brand of boats, and specifically the Scarab 165, fit the bill perfectly.
“We are always looking for effective ways to gain exposure for our boat brands and “The Price is Right” opportunity was an easy decision,” stated Roch Lambert, President. “Purchasing television spot advertising is typically cost prohibitive. With this promotional partnership, the exposure and impressions value we have received with the show is far more reaching than spot buys,” he concluded.
The first airing October 25th, which featured the Scarab 165, received more than 20 seconds of air time plus an additional 12-15 seconds with host, Drew Carey. Future shows are scheduled for November 20th and December 9th. Scarab fans can watch video clips at www.priceisright.com.
The Scarab jet boat line up ranges in size from 16-feet to 21-feet, and is powered by the legendary Rotax jet propulsion system. The company plans to expand the line to larger models for the upcoming boat show season, which kicks off January 2015.
