[Kevin Leclair]

Washington, DC, September 2, 2009 – BRP builds on the Sea-Doo #1 position as the world’s leading marine brand with a fully equipped 2010 Sea-Doo sport boat line-up that is the smartest buy in boats. The 2010 Sea-Doo models deliver more versatility, more performance and more standard features which translate into superior value, greater peace-of-mind and a safer boating experience.

For 2010, BRP also delivers more “living space” for more passengers in its Sea-Doo sport boats, leading with its all-new 210 Challenger and 210 WAKE models complete with innovative, rear facing, comfortable and configurable Transat seats. These transom loungers fold away when not in use to allow even more space on the large new sundeck.

In keeping with its performance legacy, BRP boosts the power in the 2010 Sea-Doo 200 Speedster model to an unbeatable 510 horsepower, making it the most powerful performer in its class.

"Sea-Doo sport boats are industry trendsetters by continuously offering boaters the benefits they crave such as BRP's direct drive jet propulsion system ”, said Chris Dawson, vice-president – general manager, International division. "Enhancing the boating experience by providing greater peace-of-mind, plus a pure adrenaline rush will ensure consumers turn good days into great days”.

New Platform - 2010 Sea-Doo 210 Challenger SE, 210 Challenger and 210 WAKE Models

With these all-new, 21 ft (6.4 m) sport boats, BRP introduces a brand new Sea-Doo platform, loaded with standard features and equipment, plus more room for 10 passengers than most 21-footers. It offers the most living space in a larger, well designed cockpit and exclusive Transat seats on the rear sundeck. Each 210 model is powered by a 310 hp fuel injected Rotax 4-TEC power package, with a 430 hp supercharged and intercooled Rotax 4-TEC engine choice also available.

The new Sea-Doo 210 sport boat platform makes operation easier than ever before with new advanced helm technologies. The innovation starts with the exclusive Intelligent Throttle Control (iTC). iTC is a drive-by-wire system that provides many new benefits including progressive throttle, cruise control, engine synchronization, docking mode and improved fuel economy. There is a new state-of the art LCD information display and stereo system with USB input along with a new rack and pinion steering for reduced steering effort and easier maneuverability.

On the 2010 Sea-Doo 210 WAKE, iTC offers a unique new Ski Mode function that makes every operator and wake boarder an expert. Ski Mode ensures consistent and repeatable runs by providing the captain with advanced launch control with five pre-selected acceleration profiles for a perfect launch every time. Once the boat reaches the pre-set cruising speed, Ski Mode maintains a constant pace for every ride.

“With innovative features like the new Transat seats and iTC, our 2010 Sea-Doo sport boat line-up provides greater versatility that make them the future of boating,” said Roch Lambert, vice-president – general manager, North American Sales & Marketing Ski-Doo/Sea-Doo/Evinrude division. “Our customers get more living space and more standard equipment for the best value and most fun on the water".

More Power – 2010 Sea-Doo 200 Speedster Model

BRP has brought its powerhouse 510 hp supercharged and intercooled Rotax 4-TEC power package to the 2010 200 Speedster model. This proven engine makes the 200 Speedster model the most powerful in its class for unrivalled, adrenaline-packed fun for the crowd seeking ultimate performance. With 510 horsepower, the 200 Speedster accelerates from 0 – 30 mph (0 – 48 km/h) in just 2.1 seconds, and has a top speed of 65+ mph (105 km/h), making it the quickest 20-footer (6 m) on the water.

For 2010, BRP delivers the most horsepower in every class, with Rotax marine engines specifically calibrated for sport boats and engineered in harmony with all the Sea-Doo sport boat systems. The Rotax 4-TEC engine also provides higher performance, lower maintenance requirements, better fuel economy and greater ease-of-use than comparable stern drives or inboard engines. For 2010, all Rotax engines in Sea-Doo sport boats meet the stringent CARB 3-star ultra-low-emission standard and European Community (EC) rules for low noise.

Advantages of Direct Drive Jet Propulsion System

BRP's direct drive jet propulsion system provides Sea-Doo sport boats with four key benefits over traditional stern drives and inboards:

1. Direct power
2. Faster planing
3. Less draft
4. Greater peace-of-mind

All Sea-Doo sport boats are designed to withstand harsh saltwater conditions with features like BRP's exclusive closed-loop cooling system.

BRP's 2010 Sea-Doo line-up offers an extensive range of models from 15 ft to 23 ft (4.6m to 7m) and 155 hp to 510 hp to meet different customer needs.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski‑Doo® and Lynx® snowmobiles, Sea‑Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as E‑TEC®, Can‑Am™ all-terrain vehicles and roadsters, as well as Rotax® engines and karts. With manufacturing facilities on three continents, BRP products are distributed in more than 80 countries.

www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, Spyder, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

For corporate information:
Johanne Denault
Manager, Corporate Communications
Tel: +1.450.532.5173
johanne.denault@brp.com

For product information:
North America:
Tim McKercher
Competition and Media Relations
Sea-Doo Products
Tel: +1.321.409.0519
tim.mckercher@brp.com

International:
Adrien De Alexandris
Product Manager, Sea-Doo and Can-Am
BRP International division
Tel : +1.450.532.6413
Adrien.DeAlexandris@brp.com

[keviseeb]

Kevin, I apologize for not getting back to you sooner however it has been a busy week at the Sea Doo convention held in Washington, DC this year. I drove both the new 210 Challenger (430 HP) as well as the 200 Speedster with the 510 HP package and redesigned hull. The 210 is so impressive that we decided not to entertain becoming a Yamaha dealer any more even though the Yamaha has the 1.8 liter engines new for 2010. We believe the features and relatively massive cockpit of the 210 make it a "no brainer" to buy. The control center with the fly by wire trottle control make the boat a dream to operate regardless of which mode you are in. There is now a key and analog gauges bringing back the "big boat" feel while sitting at the helm. I believe the 310 HP will be perfectly acceptable for most users however the 430 HP package adds an incredible holeshot experience not normally felt in boats of this size. Speaking of incredible holeshot the 200 Speedster with the 510 HP package was amazing. There was a minor hull redesign with some stronger laminate that removes any tendency to porpoise and gives the new engines a stable platform. Top speed is still under 70 however the boat feels more like an RXP-X in straight line acceleration. There is an improved feel too as the new boats have rack and pinion steering. It is no longer 270 degree steering, it is now just over one turn lock to lock which allows more control at higher speeds and gets rid of the "dead zone" that the Teleflex system had. Innovation aside Sea Doo is obviously concentrating on the small things that keep the boat working well long into the future. It won't get much press but it certainly makes a better product for all of us to use and maintain.

Kevin Seeber
Kingsland Marine
Richmond, VA

Kevin Leclair, on Sep 4 2009, 01:32 PM, said:

Washington, DC, September 2, 2009 – BRP builds on the Sea-Doo #1 position as the world’s leading marine brand with a fully equipped 2010 Sea-Doo sport boat line-up that is the smartest buy in boats. The 2010 Sea-Doo models deliver more versatility, more performance and more standard features which translate into superior value, greater peace-of-mind and a safer boating experience.

For 2010, BRP also delivers more “living space” for more passengers in its Sea-Doo sport boats, leading with its all-new 210 Challenger and 210 WAKE models complete with innovative, rear facing, comfortable and configurable Transat seats. These transom loungers fold away when not in use to allow even more space on the large new sundeck.

In keeping with its performance legacy, BRP boosts the power in the 2010 Sea-Doo 200 Speedster model to an unbeatable 510 horsepower, making it the most powerful performer in its class.

"Sea-Doo sport boats are industry trendsetters by continuously offering boaters the benefits they crave such as BRP's direct drive jet propulsion system ”, said Chris Dawson, vice-president – general manager, International division. "Enhancing the boating experience by providing greater peace-of-mind, plus a pure adrenaline rush will ensure consumers turn good days into great days”.

New Platform - 2010 Sea-Doo 210 Challenger SE, 210 Challenger and 210 WAKE Models

With these all-new, 21 ft (6.4 m) sport boats, BRP introduces a brand new Sea-Doo platform, loaded with standard features and equipment, plus more room for 10 passengers than most 21-footers. It offers the most living space in a larger, well designed cockpit and exclusive Transat seats on the rear sundeck. Each 210 model is powered by a 310 hp fuel injected Rotax 4-TEC power package, with a 430 hp supercharged and intercooled Rotax 4-TEC engine choice also available.

The new Sea-Doo 210 sport boat platform makes operation easier than ever before with new advanced helm technologies. The innovation starts with the exclusive Intelligent Throttle Control (iTC). iTC is a drive-by-wire system that provides many new benefits including progressive throttle, cruise control, engine synchronization, docking mode and improved fuel economy. There is a new state-of the art LCD information display and stereo system with USB input along with a new rack and pinion steering for reduced steering effort and easier maneuverability.

On the 2010 Sea-Doo 210 WAKE, iTC offers a unique new Ski Mode function that makes every operator and wake boarder an expert. Ski Mode ensures consistent and repeatable runs by providing the captain with advanced launch control with five pre-selected acceleration profiles for a perfect launch every time. Once the boat reaches the pre-set cruising speed, Ski Mode maintains a constant pace for every ride.

“With innovative features like the new Transat seats and iTC, our 2010 Sea-Doo sport boat line-up provides greater versatility that make them the future of boating,” said Roch Lambert, vice-president – general manager, North American Sales & Marketing Ski-Doo/Sea-Doo/Evinrude division. “Our customers get more living space and more standard equipment for the best value and most fun on the water".

More Power – 2010 Sea-Doo 200 Speedster Model

BRP has brought its powerhouse 510 hp supercharged and intercooled Rotax 4-TEC power package to the 2010 200 Speedster model. This proven engine makes the 200 Speedster model the most powerful in its class for unrivalled, adrenaline-packed fun for the crowd seeking ultimate performance. With 510 horsepower, the 200 Speedster accelerates from 0 – 30 mph (0 – 48 km/h) in just 2.1 seconds, and has a top speed of 65+ mph (105 km/h), making it the quickest 20-footer (6 m) on the water.

For 2010, BRP delivers the most horsepower in every class, with Rotax marine engines specifically calibrated for sport boats and engineered in harmony with all the Sea-Doo sport boat systems. The Rotax 4-TEC engine also provides higher performance, lower maintenance requirements, better fuel economy and greater ease-of-use than comparable stern drives or inboard engines. For 2010, all Rotax engines in Sea-Doo sport boats meet the stringent CARB 3-star ultra-low-emission standard and European Community (EC) rules for low noise.

Advantages of Direct Drive Jet Propulsion System

BRP's direct drive jet propulsion system provides Sea-Doo sport boats with four key benefits over traditional stern drives and inboards:

1. Direct power
2. Faster planing
3. Less draft
4. Greater peace-of-mind

All Sea-Doo sport boats are designed to withstand harsh saltwater conditions with features like BRP's exclusive closed-loop cooling system.

BRP's 2010 Sea-Doo line-up offers an extensive range of models from 15 ft to 23 ft (4.6m to 7m) and 155 hp to 510 hp to meet different customer needs.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski‑Doo® and Lynx® snowmobiles, Sea‑Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as E‑TEC®, Can‑Am™ all-terrain vehicles and roadsters, as well as Rotax® engines and karts. With manufacturing facilities on three continents, BRP products are distributed in more than 80 countries.

www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, Spyder, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

For corporate information:
Johanne Denault
Manager, Corporate Communications
Tel: +1.450.532.5173
johanne.denault@brp.com

For product information:
North America:
Tim McKercher
Competition and Media Relations
Sea-Doo Products
Tel: +1.321.409.0519
tim.mckercher@brp.com

International:
Adrien De Alexandris
Product Manager, Sea-Doo and Can-Am
BRP International division
Tel : +1.450.532.6413
Adrien.DeAlexandris@brp.com